We plan, build, deliver and analyse effective demand generation campaigns.
Right at the core of a successful demand generation service is the prospect and its decision making process. Our portfolio of demand generation services offers a real multi-channel approach. It is designed thinking about all the different stages a prospect can be at, the most effective tactics, the message and the ideal communication channel.
However, unlike traditional marketing tactics, demand generation aligns marketing closely with sales. Demand generation starts by identifying and qualifying prospective customers through content and inbound marketing, direct response and email campaigns, and events, before passing these leads to a nurturing engine. This team then further qualifies these prospects through scoring systems depending on the stage at which the prospect is in the conversion funnel, before passing these highly qualified, nurtured leads onto the sales team.
Sales leads are the lifeblood of any successful business. Unfortunately, 61% of marketers are not getting the type of high quality leads that they want (Source: IDC). According to Forrester Research, companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.
We nurture, warm and qualify prospects until they are ready to be passed onto your sales representatives and channel partners. Every year, we generate more than €500m in validated pipeline for our clients. We also nurture three times more sales leads than expected. Your sales people will have the right tools at their disposal to convert leads into profitable sales.
Even though today’s objective of increasing market reach at reasonable cost requires an intensive usage of digital & social activities, most of those activities fail as they are not connected with the rest of the funnel.
We provide our clients higher results by connecting our Digital Hub with a fully integrated marketing automation and lead management system. Our pool of highly trained B2B Specialists are connected with our systems to move prospects from an “unknown” profile to "known" contact. Prospects are activated and nurtured till a sales opportunity is detected.
We believe so strongly in our performance and results that we can offer our clients a performance based model where appropriate.