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15 June 2022 | Account Based Advertising, Account Based Marketing, Awareness

Boost the results of your B2B digital Advertising with Account-Based Advertising

Account-based Advertising allows companies to precisely target all the key stakeholders of a priority account with timely, personalised, and relevant messaging across the full sales-cycle. Let's see how.

28 April 2022 | Account Based Advertising, Awareness

Hyper-targeting and digital advertising in a cookieless world

B2B Digital advertising based on cookies technology has largely replaced traditional tactics. However Cookies are due to disappear, so what's next?

1 March 2022 | Account Based Advertising, Awareness

IP Targeting versus Cookies. Benefits and Limitations

With cookies being phased out, discover alternative targeting technologies that can better target B2B companies & create personalised messaging.

28 February 2022 | B2B data, Intent Data

How to use B2B intent data to engage prospects and close deals faster

Intent data provides useful insights on the accounts in market now for your solutions. Using the right data, you can maximise the results of your marketing campaigns. In this article

16 March 2021 | Demand Generation

Why companies struggle to make MarTech a great success story in their organisations?

Recent articles show that there are more than 8000 MarTech applications in the market, signifying an incredible growth over the last ten years.

25 October 2019 | Demand Generation

Why most of the European companies overlook Twitter as lead generation channel?

In a world that seems to be getting louder and louder, trying to have your brand heard above the noise can be a daunting task.

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Blog

Boost the results of your B2B digital Advertising with Account-Based Advertising

Hyper-targeting and digital advertising in a cookieless world

IP Targeting versus Cookies. Benefits and Limitations

How to use B2B intent data to engage prospects and close deals faster

Why companies struggle to make MarTech a great success story in their organisations?

Why most of the European companies overlook Twitter as lead generation channel?

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