Where can you invest your martech budget more effectively?
How can you invest your martech budget in an effective way? Raffaele Apostoliti writes on why
intent platform platforms should
be the cornerstone of your demand
generation strategy
Blog
The New Expandi Cyance Intent Data Platform
The Expandi Cyance Intent Data Platform: the only platform tryly multi-language and omni-channel.
Boost the results of your B2B digital Advertising with Account-Based Advertising
Account-based Advertising allows companies to precisely target all the key stakeholders of a priority account with timely, personalised, and relevant messaging across the full sales-cycle. Let's see how.
Hyper-targeting and digital advertising in a cookieless world
B2B Digital advertising based on cookies technology has largely replaced traditional tactics. However Cookies are due to disappear, so what's next?
IP Targeting versus Cookies. Benefits and Limitations
With cookies being phased out, discover alternative targeting technologies that can better target B2B companies & create personalised messaging.
How to use B2B intent data to engage prospects and close deals faster
Intent data provides useful insights on the accounts in market now for your solutions. Using the right data, you can maximise the results of your marketing campaigns. In this article
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