Boost the results of your B2B digital Advertising with Account-Based Advertising
It is a proven fact that your potential clients are firstly searching for solutions to their needs online. However with new technology entering the market, B2B digital advertising often feels like it’s constantly in a state of flux. While these advancements open up a world of opportunities, deciding which tactic or technology is best for your requirements can be challenging.
Account-based Advertising allows companies to precisely target all the key stakeholders of a priority account with timely, personalised, and relevant messaging across the full sales-cycle. Let’s see how.
Optimizing your B2B advertising platforms
Programmatic display advertising has been a key player for many years. Using these platforms Advertisers purchase impressions on different media channels through the so called demand side platforms (DSP), which use automation to manage the ad buying and selling process making the all experience simpler and smoother. The question is, who is seeing your ads?
In B2B, you’re not just selling to one person. You’re selling to a whole company.
Marketeers know that the more targeted is the audience and the message the better the outcome but talking to the entire decision-making unit of an organisation is not easy, so why not apply Account Based Marketing strategies to advertising?
The success of your account-based marketing strategy hinges on getting your message in front of all the right people in the right companies. If each member of the buying committee within accounts interested in your solutions is exposed to your message your chances of closing the deal increase exponentially.
How does it work? Account-Based Advertising uses companies’ publicly available IP addresses to identify anonymous online traffic and to push advertising to specific accounts in the right places.
Account-Based Advertising can be paired with contextual targeting so you can position your ads in sites alongside content relevant to your brand and products and target this way different employees within an organization multiple times.
Create the perfect audience with the right Account Intelligence
Naturally, all this innovative use of the very latest technologies can go waisted if you’ve chosen the wrong accounts to target.
Using the right data platform your account list can be paired with additional up-to-date account intelligence information such as industry type, size, financial strenght, technographics and buyer intent signals. This way you can select the current most suitable accounts, follow them in their digital journey and target them at the right time with the right message.
With the right Account-Based Advertising Platform you don’t simply select the Ads channels and automate the process you also select the most suitable accounts that will be exposed to your messages, You will reach out to them early in the purchase journey, long before anyone else, opening up the chance for you to subtly guide them through their decision making.
Taking B2B digital advertising to the next level
Clearly defined Account Based Advertising strategies in conjunction with other bottom of the funnel marketing activities can empower your Marketing and Sales Teams to detect and close deals faster.
By integrating marketing data and analytics with account intelligence, Expandi’s award-winning Account-Based Advertising Platform delivers superior results. It enables you to precisely target all the key stakeholders of a priority account with timely, personalised, and relevant messaging across the full sales-cycle.
Don’t let another Ad Dollar go waste. Find out more about Expandi Account-Based Advertising solutions here.
Implement successful advertising campaigns, contact Expandi today.