Social Media is one of the most innovative marketing mediums and the ways it can be used to get messages out there are constantly multiplying.
The problem is that many companies simply do not know how to make social media work for them, and it can be much harder for B2B businesses to reach the right audience on social media than B2C.
Anyone can create a post, or advertise a product on social media, but getting your target audience to see, and engage with, your marketing is a different matter.
But the main objective should be to use social marketing to improve the conversation rate by targeting a limited, yet valuable number of prospects who are showing an interest at a specific point in time (Buyer Intent).
This is what marketers call an Account-Based Marketing strategy: a company must focus on the accounts that really matter to optimise its investment. But how can a company identify those contacts who are worth focusing on among its audience?
Expandi Group offers several different social media marketing packages, designed to help b2b businesses make the most out of social.