Account Based Advertising allows you to target, engage and influence multiple decision makers within your priority accounts. Using our platform, you will be able to deliver personalised digital ads to influence all key stake holders within an account along their sales-cycle making your marketing and sales efforts fully aligned.
Our ABA platform uses IP targeting technology and unique Analytics combined with real-time Intent data to deliver digital ads with personalised content to the right people in the right accounts at the right time.
Thanks to the full integration between our award-winning ABA Platform and our marketing data and analytics platforms you will be able to:
Create the ideal target audience: Identify and enrich your target list of accounts using our firmographic, financial, industry propensity and purchase intent data.
Identify and target them using our IP address tracking and mapping technology.
Engage your high-value priority accounts with contextual targeting, placing ads against articles with the right keyword combinations. Give your accounts messaging that they want to see.
Monitor progress and improve performance with a dynamic reporting dashboard with details at account and company level.
Enjoy a flexible pay-per-campaign model, rather than subscription fees or fixed costs.
Zero waste Ads
Focus your advertising on high-value accounts. Don’t waste budget and time on responses from irrelevant accounts.
Nurture and accelerate engagements with stakeholders via personalised messaging and content, shown only on the websites they engage with.
Keep your brand’s messaging front of mind to all relevant high-value accounts with relevant and useful content.
Increase your share of voice, mind and market: ABA works perfectly as part of your overall marketing.
Empowered Sales teams
Deliver warmer leads from engaged key accounts to your Sales Teams.
“The REACT model made sense for us from the beginning. If we could activate our 38 key accounts and create leads for the salespeople to follow up, we had achieved our goal. Account Based Marketing will certainly be part of our future strategy.”
Poul Bastrup, Head of Marketing - Lenovo Data
“I’ve been incredibly impressed by AccountInsight’s custom B2B audiences. Plugging their IP-based audiences into our DSP gives us an effective way to target companies in Europe, which has been notoriously difficult under GDPR. Additionally, it has enabled us to run programmatic video campaigns targeting key accounts, which is something we weren't able to previously do. We have seen strong CTRs outperforming our industry benchmark.”
Talal Al-Mohamed, Programmatic Executive - The Marketing Practice
“Creation has been partnering with Expandi for many years. Their IP-based audience targeting technology coupled with their B2B intent data and Account Based Advertising solution has allowed us to deliver to our own customers targeted and effective digital advertising campaigns across all Europe and US. Thanks to an overall improvement on the results of our clients marketing initiatives we have been able to strengthen the relationship with them.”
Jason Sibley, Chief Executive Officer - Creation Agency
Target and engage your ideal customers with our Account Based Advertising Platform