Co-Marketing

Drive up your channel revenue, deliver an effective co-marketing programme

What we do

For all B2B companies that rely heavily on channel partners as a demand generation engine, having a strong and efficient co-marketing programme is a must. Every year, Expandi engages yearly with global business partners and runs thousands co-marketing campaigns for the world top IT Vendors, generating more than €1bn of validated pipeline.

What we do
Our Methodology

Our Methodology

Expandi manages such programmes via its Expandi Agency organisations using a proven six steps process. Our process is very flexible and can be adapted to a multitude of partner networks that might require different types of engagements. From tailor-made engagement models to syndicated approaches, partners benefit greatly from the expertise of our local account managers.

Using our innovative and fully integrated marketing and data platforms we will help you to detect, monitor, and nurture the pipeline generated by co-marketing activities, and drive your business successfully to the last mile.

Marketing Planning and Budget Management

Step 1

Marketing Planning and Budget Management
Our marketers work with you to plan marketing activities in line with your objectives, the products to market, which channels to use, and where to allocate budget.

Services and Campaigns Design

Step 2

Services and Campaigns Design
Depending on the type of program and your requirements, Expandi can help you with the creation of campaigns packages and campaign planning.

Partner Engagement

Step 3

Partner Engagement
Our marketeers will directly interact with your channel partners face to face, by phone and email creating a specific marketing plan in line with your objective and their budget and making them fully aware of the program rules ensuring consistency and good service.

Activity Execution

Step 4

Activity Execution
Campaigns execution is all managed in house and it is monitored constantly to apply changes and improvements when needed.

Reporting and Analysis

Step 5

Reporting and Analysis
We provide regular reporting and analysis at campaign level and program level to all key stakeholders, make necessary amendments, and suggest improvements.

Claiming and Invoicing

Step 6

Claiming and Invoicing
Co-marketing programmes require a strong claiming and invoicing engine, We provide supporting material for all dollars spent and guarantee usage in line with your objectives and rules.

Over 75% of the global IT brands

have implemented co-marketing programs with us.

Outsource your co-marketing programs to the expert! Contact us today to discuss your requirements.

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