Established in 2000 by former HP Managers anticipating trends and bringing new ways of thinking around ROI marketing to the IT industry, we continuously bring innovation and B2B Expertise to our clients in EMEA and across the globe, serving the most important global IT brands in the market.
Expandi Group mainly operates in the market with the following brands: Expandi Match, Expandi Agency, Cyance, and AccountInsight. We also offer our expertise, methodology, technology, and delivery engine solutions at a global level via Expandi Network, a selected network of agencies providing a seamless and unified set of services to international clients requiring world-wide support and coverage.
The European data provider of B2B smart data and insights-driven demand generation and awareness marketing platforms. Organisations and marketing agencies can engage and influence their best-fit B2B companies at every stage of their buying process.
The largest fully owned EMEA marketing agency operating in the IT sector since the year 2000, it provides demand-generation programs, digital and traditional marketing services, and skilled resources to the entire IT ecosystem at both a global and local level.
Cyance Platform uses thousands of online sources to identify and match them with your ideal customer profile. Through the Cyance Platform using standard and personalised keywords companies can access the most comprehensive B2B European GDPR compliant intent data that provide sales & marketing teams with insights to supercharge revenue.
AccountInsight is the result of years of experience and expertise in the B2B advertising sector, helping global brands achieve their marketing goals. It provides an award-winning account-based advertising platform for B2B agencies and brands as well as predefined audience packages via all main global DSP.
Offering companies across the world what would come to be known as “Performance Marketing” – the opportunity to work with online media on a cost-per-click (CPC) or cost-per-sale (CPS) model – the company is founded in 2000 under the name NetPartnering.
Recognised as one of the 50 most innovative start-ups by Red Herring, contracts are signed over the following 12 months with a number of leading companies such as HP, JP Morgan, Deutsche Post, Deutsche Bank, Fiat, Rizzoli-Corriere della Sera, and Telecom Italia (RCS MediaGroup).
Enabling companies to integrate the internet and other channels, we introduce what will later be called a “Multi-channel” or “Omni-channel” approach as, elsewhere around the globe, the internet sector collapses and investments in the field reduce dramatically.
Delivering a wide and innovative set of consulting and marketing services, we empower the building of an end-to-end customer experience through integrated marketing campaigns.
We also demonstrate how powering the “digital engine” requires a human touch and, in most cases, physical channels.
Allowing large IT companies to increase market reach while reducing costs and time to market, we propose a new and innovative model of “channel marketing as a service”.
Most of the leading global IT companies such as HP, Microsoft, IBM, SAP, Cisco, Google, Lenovo, VMware, and Symantec willingly adopt the model.
During the following 10 years, we grow by two digits and multiply revenues by 25, such that by 2010 Expandi Group is born, operating under different brand names and being universally recognised as a leading B2B marketing agency for the IT Sector.
Following the requests of numerous clients, we establish more than 15 joint ventures serving multiple markets across EMEA, China, Japan, ASEAN, Australia, Brazil, and Mexico, plus others.
To provide large organisations with a global and centralised marketing approach that would guarantee effectiveness, efficiency and common approach, we also consolidate our GLOCAL model, coupling it with a strong local presence to effectively interact and adapt to local channel requirements.
With the rise of social media and big data marketing in the B2B sector, targeting clients and prospects suddenly becomes a completely different ball game.
New content, a new language and format, and new communication channels are required, along with a plethora of marketing technology tools that make the job much more complex and challenging for clients and agencies.
We become pivotal in supporting our clients, large and small, through the necessary transition.
Hundreds of workshops and digital assessments are implemented, together with consultancy services to support the digital transformation of hundreds of organisations.
To enable the monitoring of all customer touch points, access real time reporting, and deliver communication based on customer behaviour, we invest €4m plus to build a comprehensive B2B end-user data set, while also developing end-to-end marketing technology stacks including CRM, PRM, Marketing Automation, Social Listening, Telemarketing Applications, Lead-management Systems, and a number of other modules.
Delivering a full “performance-based marketing” offering via our newly created brand Expandi Match, we continue to investment heavily in data and technology.
Moreover, we also create a unique data base of organisations and decision makers by leveraging our experience of executing thousands of campaigns throughout the years.
We make our invaluable data base of decision makers - developed throughout the years and fully integrated with intent-data coming from all social and digital platforms – available to our clients via ExpandiMatch.com as a new set of As A Service solutions.
Our newly formed Expandi Network also provides a seamless and unified set of services to international clients requiring global support and coverage through a system of strong alliances leveraging local expertise, unique values, and extensive coverage.
Expandi continues to focus on digital and big data services in line with customers’ demands. Expandi Group announces the integration with award-winning UK-based adtech and martech company, AccountInsight. Thanks to integration of the AccountInsight account-based advertising and intent-identification technologies, Expandi Group will be able to offer a fully managed and complete digital advertising portfolio to its clients.
At the end of 2022 Expandi announces the successful purchase of several assets of Cyance, a leading global B2B intent-insight data platform. Thanks to the integration of Cyance’s assets in the Expandi data platforms, Expandi is today the only European intent-data provider capable of delivering intent data based on local media and languages whereas other predominantly US-based providers are focused purely on English data.
President & CEO
Executive Vice President -
Executive Vice President -
Services & Operations
Group Financial Director
#3 UK and #4 International B2B agency!
an Expandi brand
Emerging vendor of the year in the B2B Martech Awards
an Expandi brand
G2, Leading Intent Data for Growth in Europe
Top 10 B2B agency!
#2 international B2B agency!
top 3 global B2B agency!
top 3 global B2B agency!
The Sunday Times
Top 200 fastest growing internationally
London Stock Exchange
Top 1000 companies to inspire Britain
Top 50 most innovative
“NetPartnering, an Expandi company, helped us design and implement an innovative co-marketing concept that significantly contributed to the development of our distribution channels and end-user markets.”
Jos Brenkel, Senior Vice President, Head of Global Sales Strategy & Operations - HP Inc.More on Demand Generation