About us

2000

Company creation

The company is founded in 2000 under the name NetPartnering, to offer companies innovative digital marketing solutions using online media on a cost-per-click (CPC) or cost-per-sale (CPS) model (what would come known as “Performance Marketing”).

In the same year, NetPartnering is recognised as one of the 50 most innovative start-ups by Red Herring. Over the following 12 months, contracts are signed with a number of leading companies such as HP, JP Morgan, Deutsche Post, Deutsche Bank, Fiat, Rizzoli-Corriere della Sera, and Telecom Italia (RCS MediaGroup),etc.

2002

The Omni-channel era

These are the years when the internet sector collapses (dotcom bubble), many startups go out of business, and investments in the field reduce dramatically.

Our company launches its “Multi-channel”/ “Omni-channel” approach enabling companies to integrate the internet with other channels.

This marks the beginning of the integrated end-to-end customer experience through integrated marketing campaigns. With hundreds of campaigns delivered and analysed Expandi demonstrates how a “digital engine” requires a human touch and, in most cases, physical channels to be really powerful.

2003 - 2016

Outsourcing of channel marketing and global expansion

The internet crash causes a steer in the market, IT companies are now concentrating efforts on cost reduction and time to market. Marketing departments are directly impacted by the change in strategy.

In 2003, the company launches a new and innovative model of “channel marketing as a service” allowing large IT companies to increase market reach while reducing costs and time to market.

Most of the leading global IT companies such as HP, Microsoft, IBM, SAP, Cisco, Google, Lenovo, VMware, and Symantec willingly adopt the model.

During the following 10 years, the company grows by two digits and multiply revenues by 25.

In 2010 Expandi Group is born, operating under different brand names, and being universally recognised as a leading B2B marketing agency for the IT Sector.

Following the requests of numerous clients, we establish more than 15 joint ventures to serve multiple markets across EMEA, China, Japan, ASEAN, Australia, Brazil, and Mexico and provide large organisations with a global and centralised marketing approach that would guarantee effectiveness, efficiency and common approach coupled with a strong local presence to effectively interact and adapt to local channel requirements (the Expandi GloCal approach).

Throughout this period, the company delivers thousands of marketing campaigns with thousands of channel partners across the globe and generates billions in sales pipeline.

2016 - 2021

The transition to social media marketing

The rise of social media and big data marketing in the B2B sector, makes targeting clients and prospects a completely different ball game.

Companies need new content, a new language, and new communication channels. A plethora of marketing technology tools enter the market making the job of CMOs and marketing teams much more complex and challenging.

Expandi becomes pivotal in supporting clients, large and small, through the necessary transition.

We organise hundreds of workshops and digital assessments, coupled with consultancy services to support the digital transformation of hundreds of organisations across the globe.

To enable the monitoring of all customer touch points, access real time reporting, and deliver communication based on customer behaviour, Expandi invests €4m plus to build a comprehensive B2B end-user data base and develops an end-to-end marketing technology stack including CRM, PRM, Marketing Automation, Social Listening, Telemarketing Applications, Lead-management Systems, etc.

2021

The new data services and Expandi Network

Enriched B2B Data becomes key for all organisations and in 2021 the company launches its first marketing platform as a service, ExpandiMatch.com.

Expandimatch.com is a data as a service platform that makes our invaluable data base of decision makers, fully integrated with our omni-channel intent-data, available to our clients in a flexible and cost-effective way.

In 2021 we also launch Expandi Network, a network of international agencies, to provide a seamless and unified set of services to international clients requiring global support and coverage.

2022

Digital Advertising and Intent Data

To strengthen its position in the marketing technology arena, in 2022 Expandi Group announces the integration of its marketing platforms with award-winning UK-based adtech and martech company, AccountInsight.

Thanks to the integration with AccountInsight cookie-less account-based advertising and intent-identification technologies, Expandi Group can offer a fully managed and complete digital advertising portfolio to its clients.

At the end of 2022 Expandi announces the successful purchase of several assets of Cyance, a leading global B2B intent-insight data platform.

Thanks to the purchase and integration with the company marketing stack, Expandi becomes the only European intent-data provider capable of delivering intent data based on local media and languages while competitors focus only on English signals.

2023 – to date

Cookie-Less Marketing Technology Service Provider

In 2023 the company integrates in the group UK based company Session Media, a leader in SEM and SEO services, and makes the acquisition of assets of the award-winning ABM platform Jabmo.

Expandi strengthens its position in the marketplace as a leader in the Marketing and Digital Advertising platforms launching its new Intent Data and ABM platforms (Expandi Cyance and Expandi Jabmo).

To address the needs of agencies, media purchasers, and end-user clients, the Expandi digital audiences are made available via a series of partnerships in global advertising platforms such as Eyeota, Xandr, Audience Rate, etc.

In 2024 organizations across the globe need to prepare for the end of third-party cookies, this long-waited transition is causing concerns in the digital advertising space.

All Expandi Advertising platforms and Advertising services offering is fully cookie-free making us the perfect partner to engage with in this transition.

To focus on growth and provide a constantly better customer experience, In 2024 Expandi splits its traditional marketing services business from its Platforms and Analytics business.

The Marketing and Services business is now operating under the Expandi Agency brand (Expandiagency.com) while the Platform and Analytics business is now operating under the Expandi Group brand (expandigroup.com).

While the two companies remain totally integrated from an operational point of view, management and sales organisations are split to provide the right customer focus and concentrate on the different growth strategies.