Demand Generation is at the heart of any B2B company’s marketing strategy. You want better leads and higher conversion, but most demand-generation strategies are based on a typical prospect’s responses to specific vendor messages, tracked using the vendor’s and their agencies’ Marketing Automation systems.
Unfortunately, this offers a view of the customer journey that’s narrow and only partially effective.
At Expandi we gain a true understanding of the prospect’s needs by widening the approach to include responses to all relevant online interactions and messages, monitored by third party providers whose findings can be integrated into your and your agencies’ systems. Added to this, the tracking is holistically enhanced via real-time Analytics and Insights.
Expandi delivers real insight-driven leads on the accounts that really matter to you, combining a 360-degree multi-channel marketing approach integrated with our unique GDPR-compliant data and analytics platforms.
Constant monitoring and ranking of individuals and companies’ interactions with multi-brand, multi-channel messages and assets on all key IT solutions.
Intent data scoring by level of readiness and analysis using predictive models.
Demand generation, Branding and Awareness campaigns using client-specific and personalised messages only on highly targeted accounts and individuals.
“We started the collaboration with Expandi Group on a pilot project. The results over-achieved our expectations, so we decided to extend the programme. Thanks to this solid experience we are now thinking of the future together.”
Alberto Paglialonga, Marketing Manager - Philips Lighting, Italy
“NetPartnering, an Expandi company, helped us design and implement an innovative co-marketing concept that significantly contributed to the development of our distribution channels and end-user markets.”
Jos Brenkel, Senior Vice President, Head of Global Sales Strategy & Operations - HP Inc.
Contact us today to find out how Expandi data-driven demand generation solutions can boost your pipeline.