Data and Ad Tech Solutions

Precisely target decision-makers with our intent data and Ad Tech solutions

What we do

Create successful B2B marketing strategies

Accurate data insights and precisely targeted messages are key to a successful B2B marketing campaign. From top-funnel branding to bottom-funnel demand-generation programs, all your activities are optimized when you’re engaging with the decision makers known to have shown interest in your key offerings.

Target ideal customers via the largest GDPR-compliant B2B database in EMEA

Get access to the most in-depth, real-time insights data at company and individual levels by tracking and analysing millions of buyer-intent signals coming from all digital and social channels. The unique insights combined with the largest EMEA, GDPR-compliant B2B database, allow you to target your ideal customers while boosting your demand generation strategy.

 

Find prospects ready to buy.

What we do

Data and Ad Tech Solutions

Boost your demand generation strategy and raise awareness of your brand and solutions.

Our data and Ad Tech solutions deliver valued services and increased capabilities, while always giving you full market coverage of SMEs, midmarket, and enterprise accounts. Use our data via a one-off download or via a yearly subscription.

Find prospects ready to buy.

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Self Service Table

Our Offerings

Data as a Service (DaaS)
Select your ideal target audience and prioritise your most valuable accounts with our Daas service. We use up-to-date firmographics and financial information to give you the data you need to boost the results of all your marketing campaigns from demand generation to Account Based Marketing.

Data as a Service Plus (DaaS+)
Target accounts ready-to-buy with our DaaS+ Service. Our omni-channel buyer intent data helps you target the accounts that are interested in your solutions and are ready to engage. With our DaaS+ intent data with firmographics, financial information you can also prioritise the media and channels to use based on signals, customise your messages and increase results of all your marketing campaigns.

Ad Tech and Data Management Platform (DMP)
With our Ad Tech and Data Management Platforms, you can increase awareness of your brand within the accounts that matter most to you. Account Based Advertising can help you reach your total addressable market

The integration of these platforms with our firmographics, financial information, and buyer intent insights allows you to define the ideal target audience and with our IP addresses, user IDs and device IDs technology target it with personalised messages on the channels they already visit.

Our Data

Through two decades of campaigns delivery and optimization, Expandi has created the most comprehensive GDPR-compliant European database covering SMB, Midmarket, and Enterprise companies.

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Company firmographic and DMU profiling data updated and verified in real-time, ensuring accurate and immediate access to the essential information you need to facilitate your journey to closure.

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Company IP addresses and Device ID mapping and tracking to help you identify unknown online traffic and boost the results of your awareness and branding campaigns.

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Precise Buyer intent data coming from omni-channel interactions and scored by brand and solutions.

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Technographic and brand preference data.

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Company financial data including growth and revenue indicators.

Our Unique Value:
Find and Influence the Prospects Ready to buy

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Breadth

Providing a wider, more informed view on prospects’ readiness to buy, Expandi differs from a typical Intent Data Provider by collecting and analyzing data and signals from all media channels (more than 2 million web sites), providing the only database presently covering 100% of SMB, Midmarket and Enterprise accounts (matched with local Chambers of Commerce records).

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Depth

Delivering a deeper outlook on account and Decision Makers readiness to buy, Expandi mixes intent data at the account level (top down) with individual level (bottom up) intent data, creating the only database which integrates firmographics with IP addresses as well as intent, brand, and financial data.

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Omni-channel

The only way to collect signals across the entire funnel (top-medium-bottom) is via Expandi’s omni-channel approach, taking in emailing, phone interactions, on-line events, and social or paid media etc, rather than solely tracking paid-media channels like your typical Intent Data Provider.

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Holistic

Our database integrates firmographics, technographics, financial data, intent data and digital presence (IP addresses, web site, LinkedIn profile, etc.) allowing a holistic approach on each account.

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Timing & Time To Market

To ensure you accurately identify purchase decisions, Expandi delivers the only database enabling an immediate action once an Account is detected as ready for engagement, via a large data base of decision makers’ contact details, including direct phone numbers, emails, and LinkedIn profiles (as well as IP addresses related to Decision Making Units if targeted advertising is considered relevant).

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Relevance

Empowering precise targeting, Expandi can share with you the only database accurately identifying and detailing Decision Making Units not only based on firmographics (ie parent companies or headquarters) but also taking into account their actual participation in the purchase decision.

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Pricing Model

Intent data providers predominantly work via a subscription that has no correlation to the volume of data they grant access to. Expandi offers you flexible and outcome-based pricing: you can either request one-off data sets or subscribe to our “as a service” platform. In both cases, you pay “as you go” correlated to the intent data provided that’s fully “on target”, based on your briefing.

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Access Costs

We make our unique data and insights available to any of our clients, regardless of their size and budget. So now not only big IT brands but also business partners and MSPs can benefit from our insights with affordable package prices.

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Results Driven

The validating of potential purchasers’ “readiness” is based on actual correlation between “signals”, “actions” and “results” that only Expandi can track via our ABM Platform and campaign executions for our clients. In contrast, Intent Data Providers typically either use predictive models on a theoretical basis (ie not validated by actual results), or don’t even use them at all.

What our clients say

“Thanks to leveraging the Expandi Data we had previously purchased, along with their Digital Advertising Services and its team, we were able to detect a high number of opportunities and nurture our pipeline with prospects to follow up in the future. The digital advertising helped us to make our brand much more visible in the marketplace within the audience of interest.”

Chiara Guasti, Head of Marketing & Communication - TT Tecnosistemi

Target and engage your best-fit B2B companies.

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  • 38 Craven Street
  • London, WC2N 5NG
  • United Kingdom
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