Expandi, one of the largest EMEA B2B data-platform, digital-advertising, and marketing-services providers, has announced a partnership with Audiencerate, the identity hub enabling compliant data-driven advertising that provides companies and agencies with access to audiences of highly targeted B2B EMEA data segments.
Audiencerate’s data platform makes data onboarding fast and simple. Clients can start to activate their data in less than two weeks.
Expandi data segments can be used to execute highly effective advertising campaigns, maximize media investment, and identify and target the best B2B audiences. The segments are created using multiple targeting criteria: geographical, firmographics (such as industry sectors), company size, technographic information, and – most importantly – buyer-intent signals on the most relevant B2B solutions. Expandi data has been developed throughout more than 20 years.
The partnership will allow marketers to increase the results of their advertising campaigns by focusing solely on targets and companies that matter to them and are on the lookout for their solutions.
Filippo Gramigna, CEO at Audiencerate, commented: ‘‘This is a very exciting time for us as a company as this partnership will enable us to offer more reliable and high-performing audiences in the B2B sector. The world is constantly evolving, and we have to meet these changes by providing more qualitative data options. At a time of rapid global expansion for Audiencerate, the partnership with Expandi will help enhance our marketer offering by delivering more pre-built and custom audiences.’’
Raffaele Apostoliti, CEO at Expandi, commented: ‘‘This partnership will expand the availability of our data-segments offering to a larger audience of companies and agencies, thanks to the integration with Google DV360, which has direct access to both open-market and private deals. Brands, agencies, marketers, and advertisers will be able to engage with highly performant and targeted B2B audiences as part of their wider digital and programmatic campaign to deliver better results and maximize their media budget.’’
About Audiencerate
Audiencerate enables compliant data-driven advertising. Via our proprietary technology and platform, we bridge the gap between data providers, agencies, and brands, so that marketers can run better-performing digital campaigns with trusted and reliable targeting data in the privacy-first era. Audiencerate is committed to keeping trust and compliance at the heart of its business. Headquartered in London, and with a team based in the US, UK, France, Italy, Spain, and Sweden, Audiencerate helps companies across the globe to realize their marketing data objectives. www.audiencerate.com
About Expandi Group
Expandi Group, the largest fully owned B2B Demand Generation Agency in EMEA, was established in 2000 by former HP Managers anticipating trends and bringing innovative thinking around ROI marketing to the tech industry. Through two decades of the management and delivery of thousands of marketing and sales programs, Expandi has built and optimized the most comprehensive and insights-driven data platforms, delivering invaluable services to most of the Top B2B Brands. www.expandigroup.com
