Expandi Limited (‘Expandi’), the largest fully owned B2B Demand Generation Agency in EMEA is proud to announce the successful purchase of several assets of Cyance (‘Cyance’ or the ‘Company’), a leading global B2B intent-insight data platform, through the support of ReSolve, the leading boutique business advisory, restructuring and investment practice.
Cyance helps innovative and fast-growing B2B companies and large, global enterprises generate more efficient growth, particularly for those targeting European markets. With a product offering in European language and intent-data coverage that’s entirely unique, Cyance analyses global data from over 55,000 sources and tracks over 24 billion data events each month.
Cyance had been seeking inward investment for some time, unsuccessfully. In June 2022, ReSolve was engaged by Cyance to run an accelerated sale process, seeking urgent investment to further develop the business or a sale of the business and/or its assets. Following a robust marketing process, which resulted in a number of expressions of interest, Expandi emerged as the preferred party due to synergies identified between the two businesses. We are the only two European intent-data providers capable of delivering data based on local media and languages whereas other predominantly US-based providers are focused purely on English data.
With over two decades of experience to call upon, Expandi has developed a unique martech solution and this has now been enhanced through the acquisition of several of Cyance’s assets with the aim of delivering the best global intent-data solution.
Simon Jagger, Partner at ReSolve and Administrator for Cyance, commented: “We are very pleased to have secured a buyer for certain of the assets of Cyance in a short timeframe. This is the ideal outcome where a well-capitalised and forward-thinking peer has seen the value in Cyance’s assets and has decided to enhance its position within the market through an acquisition. This will benefit all stakeholders and customers.”
Raffaele Apostoliti, CEO at Expandi, added: “We are thrilled to have concluded this deal. This now makes Expandi the only European company with a comprehensive and global intent-solution for B2B markets. Thank you to ReSolve for making the transaction as seamless and efficient as possible.”
More about Expandi Group: Expandi Group, the largest fully owned B2B Demand Generation Agency in EMEA, was established in 2000 by former HP Managers anticipating trends and bringing innovative thinking around ROI marketing to the tech industry. Through two decades of the management and delivery of thousands of marketing and sales programs, Expandi has built and optimized the most comprehensive and insights-driven data platforms and served most of the Top B2B Brands.
For further information please contact raffaele.apostoliti@expandigroup.com
